Mastering The Hidden Force That Undermines
Health and Happiness
By Douglas Lisle, Ph.D and Alan Goldhamer, D.C.
Why is it so difficult for people to adopt a healthful diet and lifestyle-despite the obvious..benefits? When I first read this book, I had to keep stopping, because sometimes reading the shocking truth is just too profound for me. This book is going to open your eyes whether you are brand new to the notion of eating healthier or if, like me, you have been a raw foodist for 20 years. This is a great book to give as a gift as well, to folks you would like to know more or perhaps gain a better understanding of where you are coming from. This is a mind-altering book. It does not hit you over the head about being raw; its impact, based on original research, takes into account our basic hardwiring as humans and the rapid changes in the history of food. It’s a great read, and if you are anything like me, knowledge is the ultimate motivator. There is a lot of interesting and original information in this book, I recommend it to anyone who has ever struggled with sticking to “the program” even when they believe to their very core it is the right thing to do. Maybe you don’t have to be so hard on yourself, once you get the answers you will find in this well done book.
This startling new book focuses on a problem that permeates modern life: that the abundance and ease of 21st century living is a mixed blessing. The authors offer unique insights into the motivational factors that make us susceptible to dietary and lifestyle excesses, and present ways to restore the biological processes designed by nature to keep us running at maximum efficiency and vitality.
From the Inside Flap
A wake-up call to even the most health conscious people, The Pleasure Trap boldly challenges conventional wisdom about sickness and unhappiness in today’s contemporary culture, and offers groundbreaking solutions for achieving change. Authors Douglas Lisle, Ph.D., and Alan Goldhamer, D.C., provide a fascinating new perspective on how modern life can turn so many smart, savvy people into the unwitting saboteurs of their own well-being.
Inspired by stunning original research, comprehensive clinical studies, and their successes with thousands of patients, the authors construct a new paradigm for the psychology of health, offering fresh hope for anyone stuck in a self-destructive rut. Integrating principals of evolutionary biology with trailblazing, proactive strategies for wellness, they argue that people who are chronically overweight, sick and ailing, or junk food junkies aren’t that way because they’re lazy, undisciplined, or stuck with bad genes. The authors reveal that most are victims of a dilemma that harkens back to our prehistoric past-”the Pleasure Trap.”
Drs. Lisle and Goldhamer then call upon their clinical experience, scientific investigations, and a recent revolution of understanding in human motivational psychology to provide you with solutions for the challenges of keeping on a healthful course-and how to make the most of your life.
The Pleasure Trap
Mastering The Hidden Force That Undermines
Health and Happiness
By Douglas Lisle, Ph.D and Alan Goldhamer, D.C.
Why is it so difficult for people to adopt a healthful diet and lifestyle-despite the obvious..benefits? When I first read this book, I had to keep stopping, because sometimes reading the shocking truth is just too profound for me. This book is going to open your eyes whether you are brand new to the notion of eating healthier or if, like me, you have been a raw foodist for 20 years. This is a great book to give as a gift as well, to folks you would like to know more or perhaps gain a better understanding of where you are coming from. This is a mind-altering book. It does not hit you over the head about being raw; its impact, based on original research, takes into account our basic hardwiring as humans and the rapid changes in the history of food. It’s a great read, and if you are anything like me, knowledge is the ultimate motivator. There is a lot of interesting and original information in this book, I recommend it to anyone who has ever struggled with sticking to “the program” even when they believe to their very core it is the right thing to do. Maybe you don’t have to be so hard on yourself, once you get the answers you will find in this well done book.
This startling new book focuses on a problem that permeates modern life: that the abundance and ease of 21st century living is a mixed blessing. The authors offer unique insights into the motivational factors that make us susceptible to dietary and lifestyle excesses, and present ways to restore the biological processes designed by nature to keep us running at maximum efficiency and vitality.
From the Inside Flap
A wake-up call to even the most health conscious people, The Pleasure Trap boldly challenges conventional wisdom about sickness and unhappiness in today’s contemporary culture, and offers groundbreaking solutions for achieving change. Authors Douglas Lisle, Ph.D., and Alan Goldhamer, D.C., provide a fascinating new perspective on how modern life can turn so many smart, savvy people into the unwitting saboteurs of their own well-being.
Inspired by stunning original research, comprehensive clinical studies, and their successes with thousands of patients, the authors construct a new paradigm for the psychology of health, offering fresh hope for anyone stuck in a self-destructive rut. Integrating principals of evolutionary biology with trailblazing, proactive strategies for wellness, they argue that people who are chronically overweight, sick and ailing, or junk food junkies aren’t that way because they’re lazy, undisciplined, or stuck with bad genes. The authors reveal that most are victims of a dilemma that harkens back to our prehistoric past-”the Pleasure Trap.”
Drs. Lisle and Goldhamer then call upon their clinical experience, scientific investigations, and a recent revolution of understanding in human motivational psychology to provide you with solutions for the challenges of keeping on a healthful course-and how to make the most of your life.
The Pleasure Trap price 12.95
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